Franchise territory management

Protect your brand and your franchisees.

The solution

Data-based territory mapping and management plans that keep everyone happy.

When everyone wants the best territories and locations, understanding your boundaries protects everyone.

Safeguard your territories for retail lease radius restrictions, multi-unit development agreements, and individual protected territories with Sitewise. We help you walk the fine line of win-win territories that don’t put limits on your brand growth potential while also protecting the investments of the franchisees who you couldn’t grow fast without.

Share the (data) wealth

Give your franchisees the power of your predictive analytics and market optimization, while protecting other sensitive brand data.

Empower franchisees access with the market planning data at your fingertips. You can share dynamic maps with Share Map or even give franchisees Sitewise access restricted to your specifications. 

Want them to add pins and upload data, while hiding your pipeline? No problem! We set restrictions in Sitewise so they can see and do only what you’re comfortable with while gaining useful data to dominate their territory.

Leverage local knowledge

Maybe you don’t know the sites in your franchisee’s trade area like the back of your hand, but your they might. 

Sitewise lets you collect site suggestions from franchisees and brokers without the hassle of individual emails or maps. 

It doesn’t matter if you supply them with sites in the trade area or they bring sites to you for approval. Simply give them access to your Site Submit form. They enter an address, click on the map to adjust, and BAM! That piece of real estate is entered in your pipeline for evaluation against your brand criteria.

Send dynamic maps

Are you totally over sharing site and territory information via static PDF maps or GPS coordinates sent over email?

There is a better way: Sitewise Share Map to the rescue! 

This feature allows you to share dynamic maps for potential sites and territories with anyone outside your organization, while protecting your sensitive brand data.

Automate
territory mapping

ZIP codes, distance rings, drive times, custom shapes, county lines, road boundaries, lease restrictions… 

What rules define your brand territories? Sitewise can incorporate it all and automate workflows that draw territories that work for your brand, and update territories every time a new location is added to the pipeline. 

We set territory rules that vary based on factors like urbanicity, so the territories make sense everywhere. Once you have more information, you can edit the rules to support case-by-case decisions.

Maximize
franchisee buy-in

Franchising sells entire markets fast – but you need to sell franchisees on your brand and market plan first.

Boost brand loyalty with the location intelligence you use to maximize profits and protect their turf. Batch site package reports for every potential location in their territory trade area give them options before signing on the dotted line.

You can even retarget existing franchisees or give them right of first refusal when new opportunities arise in their territory that won’t cannibalize sales from their existing stores. 

Get clear
on your pipeline

Your boundaries are drawn. It’s time to get out there and sell territories. But what’s available, pending and sold?

Tracking development pipeline sites and territories in Sitewise lets you know what you can sell. You can even attach and access documents like legal definitions to territory records via computer or mobile device so it’s all in one place no matter where you are.

That means you can spend more time selling and closing franchisee territories instead of looking for available real estate.

The app

Sell territories while you tour them.

Meet the app that makes it easy to sell markets to franchisees on site tours.

Use Sitewise Mobile to take franchisees on planned site tours, while you show them site packages, field notes, and market potential reports all from your mobile device.

You’ll demonstrate your commitment to the success of every franchise location, and they’ll have peace of mind in your research, and their investment.

Who we work with

Industries

We work with the next generation of market planners across every department in restaurant, retail and service brands. From analysts to C-suite executives – our franchise territory management solutions help you level-up your market strategy with actionable insights.

Brand profile

Maybe you’re an emerging brand with a big dream. Maybe you’re an established brand looking to optimize your portfolio.

No matter where you are in your brand journey, Sitewise has options for your whitespace analysis. You can start small with score cards or go for the full real estate roadmap.

Emerging brands

Established brands

The blog

What's new

Read more on the latest franchise territory management resources from Sitewise like blogs, webinars, events and more!

Team Sitewise returns to the desert oasis of Las Vegas for the ICSC 2024! Find out where we are, what we're talking about and more.
Sitewise Analytics made the 2024 list of top vendors in the Restaurant Tech Landscape by PeakSpan Capital. Category: Facilities Operations and Management.
We moved to a new office in Dallas, Texas to better suit the needs of our growing Predictive Analytics team!
Going to ICSC Las Vegas 2023? Meet the Sitewise Analytics team to discuss your brand’s strategic real estate roadmap!
Sitewise's Stephane Bowen speaking at the Subway Multi-Unit Operator North American Conference 2023
Going to ICSC 2022 Las Vegas this May 22-24? Us too! Our team will be at Booth 7616 in the South Hall. Book a meeting today.
Anticipation for ICSC, Here We Go. was high, and it was definitely an event to remember for December 2021!

Resources

Our Sitewise Solutions team created a comprehensive COVID report which combines the latest datasets from our data partners.
Sitewise Analytics announces a new partnership with Spatial.AI to integrate geosocial data into the Sitewise Platform.
Streamline update processes and make life easier with Sitewise. No more time-consuming and cumbersome data updates. More market planning.

Ready to grow your brand the wise way?

We’d love to hear about your site selection strategy to help you update your strategic real estate roadmap!