The philosophy
Data quality really matters
That’s why we do our homework before we choose our data partners.
We spend time looking at their data sources, how they validate it, how often they update it, and how accurate it is compared to the real world. When you partner with Sitewise, you can access the best data on the market.
The partners
Meet our data partners
Real-world insights require really good data. That’s why we partner with best-in-class data vendors. You choose which data best supplements your first-party data – we’ll take care of the rest.
Demographics
Planning your markets starts with demographic data. That’s why we partner with the best in the biz to help you map out current and projected population data with details on daytime population, age, education, income, race, occupation, home ownership, employment type and more!
Psychographics
Finding your customers means understanding what they value, what they like, what they do, what they believe and what they’re like. Build a 3-D profile of your ideal customers, then find them in your existing markets and new ones!
Traffic & Mobility
Understanding how people, goods and services move can make or break location strategy for multi-unit brands. Make sure you know the paths your customers take to get to your existing and proposed sites, how long they’ll spend there, when they’ll go, and from where.
Point of Interest
Tracking points of interest means you know where your key competitors, traffic generators and ideal cotenants were yesterday, where they are today, and how those trends change over time. Talk about major market planning impact!
Land & Construction
Knowing a piece of land means knowing its boundaries, owners, future developments, and incoming tenants. That means you know if your brand can fit on that land and whether that land fits in your brand’s real estate roadmap.
Consumer Spending & Finance
Establishing how consumers spend across households, by categories, and by brands means you better understand where to find the customers that spend money on your brand. That’s like money in the bank!
Shopping Centers
Detecting prime shopping centers and dead malls can mean the difference between a successful location and a major disaster. Get the lowdown on shopping center details like cotenants, gross lease areas (GLA), performance and beyond.
Geosocial
Following your customers like they follow their favourite topics and brands makes for a #winning customer profile strategy. Segment your customers based on their social media, mobile devices, desktop activities, credit card spending data and more.
Healthcare & Education
Learning how many health and education facilities are in your trade area can help you make key go-no-go site selection decisions – especially for brands that cater to families.
Crime & Weather
Avoiding sites that don’t work with your brand is just as important as finding the ones that do. Crime data helps you avoid risky trade areas, while weather data keeps your brand out of markets that don’t make sense.
The blog
What's new
Access the latest news, insights, events and more that Sitewise has to offer.
Resources
Data
Data
Ready to grow your brand the wise way?
We’d love to hear about your brand and your plans to update your strategic real estate roadmap!
